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Sunny Beach is the biggest resort, with the longest and widest beach strip, with hotels spread along the beach and among the dunes, the sunniest resort for the sunniest people. The resort is located approximately 35 km north of Bourgas in Nessebar municipality. It is the biggest and most popular holiday resort of the country, and is home to over 130 hotels. It has been undergoing continuous expansion for many years.

Sunny Beach has a very small permanent population, but during the summer the resort is home to many thousands of tourists. The main strip of high-rise hotels backing onto the beach is several kilometres long and extends along a wide bay between Sveti Vlas and Nessebar.

The climate of the area is Mediterranean, explaining Sunny Beach 's popularity with tourists since before the fall of communism. Since that time the resort's popularity has grown among German holidaymakers, who add to the already large numbers of Bulgarian and Russian visitors. More recently, Sunny Beach has begun to attract the attention of British and Scandinavian tourists, for whom it is a more affordable alternative to the established Mediterranean resorts.

Sunny Beach is a bearer of the prestigious BLUE FLAG prize for proven ecological advantages along the Black Sea coast. This is one of the few places along the Black Sea coast where one can still see genuine well-formed sand dunes - the most beautiful ones are situated in the resort's southern part. The combination of coniferous and deciduous forests with sea and beach, unspoiled nature make your Sunny Beach holiday a true health holiday.

Attractions for tourists include the beach, water sports, nightlife, , and the nearby historical site of Nesebar. Sunny Beach is popular for both families and young people.

Sunny Beach features wide and warm sea with a gently sloping, sandy bottom and approximately 1,700 hours of sunshine from May to October, plenty of ozone and ultraviolet rays, along with the fresh breeze. The average daily temperature in summer is 27°C. The resort was awarded the prestigious Blue Flag International prize for proven ecological advantages.
A holiday oasis, generously endowed by nature: wide semicircular bay facing east; over 8 km long and 30-60 m wide beach strip; fine golden sand; clean water and gently sloping sea bottom; calm sea without tides; lovely park; invigorating air, carrying the freshness of the nearby mountains; sea breeze which make scorching days easy to bear and nights pleasant cool – this is Sunny Beach.

One can find here every conceivable opportunity for sports: surfing, water skis and parachutes, hang-gliding and banana, sailing, yachts, paddle boats, cutters, scooters, rowboats, tennis courts, beach volleyball, playing grounds, mini-golf, skittle alley, bowling, riding ground, fitness halls, sports tournaments for amateurs and professionals.

Sunny Beach offers lots of other options too. Beginner and advanced tennis players will find all they need to keep in top shape: well-maintained and equipped tennis courts, tennis schools, skilled partners, and tournaments.
Riders will also feel great at Sunny Beach. There are stables and riding school.

Those who love change can alternate aquatic sports with bowling and mini-golf, volleyball on the beach and archery. A ride around on a bicycle or rickshaw on wheels is so refreshing after a long day on the beach.

Once the sun goes down nighttime excitement goes up. The "where to go" question is only natural...

Every one of the resort's restaurants and entertainment spots will leave you with unforgettable memories experienced in congenial surroundings .